Privacy Policy
Apex Fitness
Effective Date: 01 January 2025

1. Introduction
Welcome to Apex Fitness. We are committed to protecting your privacy and ensuring that your personal information is handled securely and responsibly. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you engage with our services.

2. Information We Collect
We may collect the following types of information:

Personal Information: Name, email address, phone number, date of birth, billing information, and emergency contact details.

Health and Fitness Information: Medical history, fitness goals, training progress, and dietary preferences.

Technical Information: IP address, browser type, and device information when using our website.

Usage Data: Information on how you interact with our website, services, or social media platforms.

3. How We Use Your Information
We use the collected information for the following purposes:

To provide and manage personal training services.

To customise workout and nutrition plans.

To communicate with you regarding appointments, updates, and promotions.

To process payments and manage transactions.

To improve our website, services, and user experience.

To comply with legal and regulatory obligations.

4. How We Share Your Information
We do not sell your personal information. However, we may share your data with:

Third-party service providers assisting with billing, scheduling, or marketing.

Medical professionals in case of an emergency (with your consent).

Legal or regulatory authorities when required by law.

5. Data Security
We implement appropriate security measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. However, no data transmission over the internet is completely secure, and we encourage you to take precautions to protect your information.

6. Your Rights and Choices
You have the following rights regarding your personal data:

Access, correct, or delete your personal information.

Withdraw consent for marketing communications.

Request details on how your information is processed.

Opt-out of data collection through website cookies (where applicable).

7. Data Retention
We retain personal data for as long as necessary to provide our services and comply with legal obligations. Once no longer needed, we securely delete or anonymize the information.

8. Third-Party Links
Our website or social media pages may contain links to third-party sites. We are not responsible for their privacy practices and encourage you to review their privacy policies.

9. Changes to This Policy
We may update this Privacy Policy periodically. Any changes will be posted on our website with the revised effective date.

10. Contact Us
If you have any questions about this Privacy Policy or your personal data, please contact us:

Apex Fitness
3/1 15 Malta Terrace, Glasgow, G5 0TN
Email: seanfraser@apexfitcoach.com
Phone: 07378208415